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Sustainability x Sport

It's no secret the world's oceans are in trouble. Covering 70% of our planet and producing at least 50% of the world’s oxygen, our ocean's health is vital to a sustainable future. In honour of this year’s World Ocean Day theme – “Revitalisation: collective action for the ocean”, we wanted to highlight some endeavours, from the brands we love, taking action to tackle this environmental issue.

Our brands have taken up the mission of creating and producing clothing, shoes and sports gear through more sustainable and environmentally friendly methods. Reusing and recycling materials is now more common than ever, now you can shop for the gear you love and feel good about it too!



The same plastics that have been floating in our oceans are now being repurposed into performance running shoes or stylish casual shoes.A brand that has championed its commitment to end plastic waste through innovation and sustainability-focused partnerships. Since 2012, adidas has partnered with Parley for the Oceans with the intent of phasing out single-use plastics and micro-beads.

The two partners unveiled the Ultra Boost prototype in 2015, featuring an upper made of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. Since then, they have produced over 30 million pairs of shoes using plastics from the ocean.

In 2020 adidas launched Primeblue and Primegreen performance fabrics; two new technologies where 100% of the polyester used is recycled. Primeblue performance fabric is a polyester made from recycled plastics taken from beaches and coastal communities to prevent ocean pollution. adidas has used Primeblue in some of their most iconic performance products such as the Ultraboost 20 Running Shoes and the All-Blacks Home Jersey, not to mention other well known sports teams around the world.

Their commitment to using recycled materials is demonstrated through their “Three Loop Strategy”. The 'recycled loop' refers to products made with recycled materials, such as the Primeblue and Primegreen performance fabrics. The 'circular loop' refers to products that can be remade into something new once worn out. The 'regenerative loop' refers to products made with renewable resources and natural processes. The strategy has been implemented to guide Adidas to their overall goals. They have successfully produced products using the recycled loop and are currently working on ways to implement the circular and regenerative loops.

(Image of the loop strategy)

Is it possible to clean white shoes?


In short, yes! In fact, there are many different cleaning techniques for white shoes.  The best technique for cleaning white shoes will largely depend on the type of shoe you’re working with whether that be white casual shoes or even white leather shoes.

Some shoes will require a light touch as to not damage the shoe, while others may need the assistance of detergents and chemicals and a bit of elbow grease. Beyond cleaning shoes yourself, you may want to chat to a dry cleaners about their shoe cleaning service if your shoes are particularly messy or stained. Although, this could cost more money than it would if you’re doing a home job.


Top tip: If you want to keep your white shoes clean for longer, it may be worth investing in a protective shoe spray. These protective sprays can help to repel water and stains.  

The best time to clean your white shoes


How often you should clean your white shoes will depend on several variables, including how often you wear your white shoes and your idea of clean. If you want your kicks to look like brand new all of the time, it’s recommended you should wash your white shoes every couple of weeks. Other reasons for regularly cleaning your white shoes include:

  • Regular cleaning can help to prevent your shoes from getting messy to begin with
  • The longer you leave your shoes dirty, the longer stains and grime sit, making it harder to get out
  • It won’t take you as long each time you clean

Top tip: If you have white running shoes, it’s good to clean them every two weeks for hygiene reasons anyway. 

How to clean white shoelaces

Like white shoes, white shoelaces can show dirt easily. Luckily, you don’t need to be careful when cleaning white them. The easiest way to clean white shoelaces is:

  1. Take your white laces off of your shoes
  2. Pop them into a mesh laundry bag so that you don’t lose them
  3. Into the washing machine they go on a gentle cycle
  4. Dry them out like you would any other washing

If your laces need replacing, check out our extensive range of laces at Rebel Sport. 

How to know when to replace your white shoes

No matter how well you clean and look after your white shoes, eventually, they will need replacing. But how do you know when it’s time to give your white shoes the chuck? Besides from the obvious signs of wear like rips and tears, it’s important to learn to identify other signs, including:

  • You are experiencing pain or are injured as a result of your white shoes
  • Your white shoes still look ragged, even after a good clean
  • The tread on the bottom of your white shoes is bald

White running shoes will often not last as long as other white footwear, given the constant impact. For more advice on prolonging the life of your running shoes, read our helpful guide.